With South Korea and the US gearing up for the commercial rollout of their fifth-generation wireless networks next month, the countries’ smartphone manufacturers are scrambling to attract consumers by touting their functionalities.
The starting players are Samsung Electronics, the world’s largest smartphone maker, which is betting on its advanced technologies, and Motorola, which is hoping that its high-tech functions and midrange pricing will help it leap out of its No. 8 position.
Samsung Electronics’ Galaxy S10 5G is set to launch April 5, while Motorola’s 5G Moto Mod, enabling its Moto Z3 smartphone to connect to a fifth-generation network, will hit the market April 11 -- the same day Verizon launches the US’ first 5G network service.
While the 5G Moto Mod has been available for preorders since March 14, Samsung Electronics has withdrawn its original plan to take preorders. Instead, the company said it will run a promotional event that offers wireless earphones, a wireless charger and a discount voucher for replacing the screen.
“If we were to proceed with our previous plan of preorders, there would be trouble for consumers because it would take longer than scheduled for (the 5G smartphone) to roll out,” said Samsung Electronics.