Most Popular
-
1
Ador CEO denies allegations, accuses Hybe of mistreating NewJeans
-
2
[Herald Interview] 'Amid aging population, Korea to invite more young professionals from overseas'
![[Herald Interview] 'Amid aging population, Korea to invite more young professionals from overseas'](//res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/04/24/20240424050844_0.jpg&u=20240424200058)
-
3
Medical reform committee kicks off despite boycott from doctors
-
4
10-man S. Korea lose to Indonesia to miss out on Paris Olympic football qualification
-
5
Rocket engine expert, ex-NASA exec to lead Korea's new space agency
![[Herald Interview] 'Amid aging population, Korea to invite more young professionals from overseas'](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/04/24/20240424050844_0.jpg&u=20240424200058)
-
6
SK hynix pledges W20tr to ramp up DRAM production at home
-
7
DP leader says he will meet Yoon without conditions
-
8
Over 9,000 hotline calls made by stalking victims in 2023
-
9
[Hello India] Hyundai Motor vows to boost 'clean mobility' in India
![[Hello India] Hyundai Motor vows to boost 'clean mobility' in India](//res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/04/25/20240425050672_0.jpg&u=)
-
10
US will take steps for three-way engagement on nuclear deterrence with S. Korea, Japan: Campbell
![[Hello India] Hyundai Motor vows to boost 'clean mobility' in India](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/04/25/20240425050672_0.jpg&u=)
South Korean liquor maker Hite Jinro said Wednesday that its low-alcohol fruit-flavored soju Jinro Plum will be sold in the US from this month.
The company is betting on its fruit liquor series following the success of Jinro Grapefruit and Jinro Green Grape launched in 2016.
The company is betting on its fruit liquor series following the success of Jinro Grapefruit and Jinro Green Grape launched in 2016.
Jinro Plum, which has alcoholic content of 13 percent, is the third in the fruit soju series. It has been developed exclusively for export, the company said.
Buoyed by global popularity of the fruit liquor, Jinro America, the US branch of Hite Jinro, saw sales of $23 million last year, up 10 percent on-year. Over 4.3 million bottles of the Jinro fruit series were sold abroad last year, according to the company.
“With our new flavor added to the export product lineup, we will continue to target local consumers in the US with fruit liquor by analyzing their drinking patterns and local trends,” said Hite Jinro’s head of overseas business division Hwang Jung-ho.
(ddd@heraldcorp.com)
![[Today’s K-pop] NewJeans' single teasers release amid intrigue](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=642&simg=/content/image/2024/04/26/20240426050575_0.jpg&u=)