Animal rights groups Animal Liberation Wave and Nutties have jointly begun running a series of advertisements against eating meat at “hoesik,” or after-work company bonding meals, in Korea.

The groups said starting Monday until Aug. 9, advertisements encouraging meat-free alternative diets for hoesik will appear inside subway cars on Line No. 6.

In one of the three images of the ad, a cow sits on a plate flanked by a knife and fork, with the line, “I can live. If tonight’s dine-out menu isn’t steak.”

In another, a pig sits over a grill with the line, “I can live. If tonight’s hoesik isn’t samgyeopsal (barbecued fatty pork).”

Lastly, a chicken sits on a boiling oil tray with the words, “I can live. If tonight’s snack isn’t fried chicken.”

The ALW and Nutties have said the campaign is to raise awareness of the harms done by the factory farming system and to encourage animal-friendly alternatives.

The ALW and Nutties quoted FAO Korea’s statistics, saying, “More than 67 billion farmed animals are consumed over the world every year,” adding, “while the consumption of meat has become routinized, the pain inflicted on the animals in the factory farming system is completely unknown to consumers.”

Nutties will give out pins and stickers to those who spread the campaign posters on social media, who share photos of the actual campaign banners spotted inside Line No. 6, or those who upload photos of a vegan meal on either Instagram or Facebook with the approved hashtags.

 

By Lim Jeong-yeo (kaylalim@heraldcorp.com)