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지나쌤

[US-NK Summit] Coca-Cola touts ‘peace, hope and understanding’

By Catherine Chung

Published : June 12, 2018 - 16:12

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Coca-Cola has launched limited-edition cans, commemorating Tuesday’s historic summit between US President Donald Trump and North Korean leader Kim Jong-un in Singapore.

Marking the unprecedented meeting between the two leaders, the cans display a hopeful message, written in both English and Korean: “Here’s to peace, hope and understanding.” 


Coca-cola’s limited-edition cans read, “Here’s to peace, hope and understanding.” (Coca-Cola Facebook) Coca-cola’s limited-edition cans read, “Here’s to peace, hope and understanding.” (Coca-Cola Facebook)

Working with Dentsu Merdeka LHS Malaysia, the company said its limited-edition cans can only be purchased in Singapore. A clip on Monday was shared on the company’s official Facebook page, showing customers’ opinions of its latest cans.

Coke also unveiled its iconic swirl animation, depicting Trump and Kim as cartoon characters. In the animation, the two leaders walk toward each other from opposite ends. Their respective trails become one as they meet in the middle to shake hands. 


Swirl animation displays US President Trump and North Korean leader Kim Jong-un shaking hands. (Creativity Online-Yonhap) Swirl animation displays US President Trump and North Korean leader Kim Jong-un shaking hands. (Creativity Online-Yonhap)

The animation is currently displayed in Singapore’s Changi Airport. The company said it plans to share the animation on social media soon.

By Catherine Chung (cec82@heraldcorp.com) 

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