Berkshire Hathaway also revealed several other new investments made during the turmoil of the third quarter. Besides the new IBM investment, Berkshire added much smaller stakes in Intel Corp., DirecTV, General Dynamics Corp. and CVS Caremark Corp.
Most of the details emerged from the quarterly update Berkshire filed with regulators on its $59 billion U.S. stock portfolio. Buffett disclosed some details in interviews earlier in the day.
Monday's filing doesn't offer a full picture of Berkshire's holdings, however, because the Securities and Exchange Commission allowed the Omaha-based company to keep some of its investments confidential.
Buffett has long refused to invest in high-tech companies because he has said it's too difficult to predict which technology businesses will prosper in the long run.
But he said he recently realized his view of IBM was wrong based on what he read in the company's annual reports and what he learned by talking to information-technology departments at Berkshire subsidiaries. He said he should have realized years sooner that hardware is no longer the heart of IBM's business.
``Now they're very much a services company, and they're very intertwined with their customers,'' Buffett said. And he said IBM's customers are reluctant to change once they start working with IBM.
So Berkshire has bought about 64 million shares since March, or about 5.5 percent of IBM. Buffett says he believes IBM has a sound plan for the future.
Andy Kilpatrick, the stockbroker-author of ``Of Permanent Value, the Story of Warren Buffett,'' said it's surprising to see Buffett invest in a high-tech company, but the investment appears to be an example of Buffett spotting something in plain sight that he had previously overlooked.
``I don't think it moves things very far from what he's always done,'' Kilpatrick said.
IBM joins several other American business icons in Berkshire's stock portfolio. Buffett's company already holds stakes in Coca-Cola Co., American Express Co., Wells Fargo & Co., among others.
IBM officials declined to comment Monday on Buffett's investment.
International Business Machines Corp., which marked its 100-year anniversary in June, has proven resilient even in a downturn because of hard decisions it made in the 1990s, when it tapped an outsider as CEO to help with a turnaround.
At the time, IBM was slipping with the rise of cheap microprocessors and rapid changes in the industry. Although it helped make the personal computer a mainstream product, it quickly found itself outmatched in a market it helped create. PCs also began to perform many of the functions of mainframes computer, throwing IBM's main moneymaking business into disarray.
The company decided then to focus on the high-margin areas of software and technology services and move away from computer hardware. That intensified with IBM's $3.5 billion purchase of PricewaterhouseCoopers' consulting business in 2002 and the sale of its PC business to Lenovo for $1.75 billion in 2005. Today, IBM is the world's biggest technology services provider.
The shift is important because it has allowed IBM to ride two recessions. When times are tough, businesses pay IBM to help them find ways to cut costs and handle technology chores that would be more expensive to perform in-house.
IBM's stock has more than doubled since the depth of the recession in 2008. IBM shares gained as much as $2.46 Monday to trade near its 52-week high of $190.53 before slipping to close at $187.35, down 3 cents.
Buffett said Berkshire paid an average of about $170 per share for the IBM stock.
IBM executives insist the company's focus on long-term contracts insulates it from economic swings. The company has said it is ahead of its own aggressive forecasts. IBM has disclosed a goal of hitting $20 per share in adjusted earnings by 2015, a rare example of a long-term earnings target made public by a major company. IBM, which is based in Armonk, New York, says it plans to continue growing its software business and invest about $20 billion in acquisitions from 2011 to 2015.
The third-quarter report filed Monday doesn't include all of Berkshire's new IBM stake because Buffett said some of the shares were bought in the fourth quarter.
A couple of the other new investments revealed Monday are tech companies. At the end of September, Berkshire held 9.3 million Intel shares, 4.2 million DirecTV shares, 3.1 million General Dynamics shares and 5.7 million CVS Caremark shares.
But those other new investments, besides IBM, were worth less than $200 million at the end of September. That dollar figure suggests those investments were made by Berkshire's new investment manager Todd Combs, who manages between $1 billion and $3 billion.
It's not clear who picked the investments because the filing doesn't differentiate between investments Berkshire makes, investments any of roughly 80 subsidiaries make, or investments made by Buffett himself.
Besides the new investments, Berkshire also reported changes in some of its other holdings, including:
_ Increasing its sizeable stake in Wells Fargo to 361.4 million shares from 352.3 million in June.
_ Reducing its holdings of Kraft Foods to 89.7 million shares from 99.5 million.
_ Boosting its Dollar General stake to 4.5 million shares from 1.5 million.
_ Increasing its stake in insurer Torchmark Corp. to 4.2 million shares from 2.8 million.
Berkshire's investments are closely watched in the market because of Buffett's successful record. Buffett has said that Berkshire has been buying aggressively during the recent market turmoil.
Berkshire occasionally receives permission from the SEC to delay disclosing some stock purchases to prevent others from driving up the price of those stocks before Berkshire completes its purchases. Berkshire then discloses the purchases or sales in a subsequent quarter and issues amended reports for previous quarters.
The SEC says it grants such confidentiality to investment managers only when they can show they would be harmed substantially by immediate disclosure.
IT에 눈돌리는 버핏, IBM주식 매입
'투자의 귀재'로 불리는 워런 버핏 버크셔 헤서웨이 회장은 올들어 IBM 주식 107억 달러 어치를 사들였다고 14일(현지시간) 밝혔다.
버핏 회장은 이날 CNBC 방송에 출연, 지난 2분기와 3분기에 IBM 주식 6천400만 주를 주당 평균 170달러에 매입했다고 말했다.
이로써 버크셔 헤서웨이는 IBM의 지분 5.5%를 보유하게 됐다.
버핏은 그동안 정보기술(IT) 분야 기업에 대해서는 장기적인 성과를 예측하기 어렵다는 이유로 투자를 꺼려왔기 때문에 이번 투자는 이례적인 것으로 평가된다.
그는 또 마이크로소프트(MS)에 대해서는 "공동창업주 빌 게이츠와 친분이 있어 이 회사 주식을 절대로 사지 않을 것"이라고 밝혔다.
한편 버핏은 월가점령 시위를 지지하느냐는 질문에 대해 시위대의 목표나 지휘부가 명확하지 않아 뭔가를 바꾸기는 힘들 것으로 본다면서 하지만 미국의 슈퍼 리치(큰 부자)들은 재정적자에 시달리는 연방정부를 돕기 위해 고통을 분담해야 한다 고 믿는다고 밝혔다.