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Dec 11, 2019

Academics explain driving force behind BTS’ global success

Academics from around the world got together in Seoul on Wednesday to discuss the global success of BTS and K-pop in general.Sponsored by Big Hit Entertainment, which houses the likes of BTS and TXT, the global seminar “K-Pop Beyond BTS” took place at Yonsei University, attracting scores of scholars, journalists and YouTubers. In a keynote speech, Hong Seok-kyeong, a professor of communication at Seoul National University, said BTS and other K-pop boy bands offer “soft ma

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